Sample Campaign
This email is one of the lowest-performing with regards to click-to-open and click-through rates.
What would I do differently after reviewing it with fresh/after-the-fact eyes?
By the time this email arrived in inboxes, the opt-in list had already received quite a few like it. I would have reduced the need to scroll through the email to get the message to the recipients’ eyes as soon as possible:
Smaller header (this very tall image is causing the messaging to fall far below the fold)
Reduce the number of bulleted lists so that the email does not go on and on
Add the entire message as a news item on the conference website
Include a few high-level, eye-catching company names and link to the news page
Either remove the PhocusWire message or reformat so that it’s much shorter
|
Web Page Tracking
To feed specific web page visitor information to the sales team, I set up a series of Pardot Page Actions on the key pages they were most interested in. This tracking is then fed into several Salesforce Campaigns that the sales team can easily access during their day-to-day operations within Salesforce. The Campaign lists show who has visited the web page and when.
Taking it another step further, I connected these Campaigns to Salesforce reports which are then automatically emailed weekly to the team. This removes the roadblock of having to seek out the information.
203.460.1423 | pamela.carey2018@gmail.com